A website the client
can look after.
NutriKinetic needed a public website and a way for its practitioners to edit the content themselves. Marco designed, built, and operated both.
The brief
The studio offers several services, including nutrition and personal training. Its website needed to explain them clearly and let the team publish articles without asking a developer to change the code.
The publishing system
Marco built a custom administration area for pages, articles, media, and FAQ content. The editor has role-based access and optimizes images during upload.
Content updates trigger revalidation of the published pages, so the site can refresh without a complete rebuild. The handover included written editing guidance.
Search and performance
The implementation includes page-specific metadata, canonical URLs, sitemap and robots directives, and structured data. Each service page has a separate search topic, with editorial decisions informed by Search Console queries.
Caching is measured through hit rate and latency reporting. Those measurements inform the revalidation strategy.
The engineering
The application uses Next.js, React, and TypeScript, with Firebase for content and access control. It is deployed on Netlify.
Our web development service draws on this work: clear content, a suitable architecture, and a publishing process the client can operate.
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